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Thanksgiving is every day for companies pursuing AI in marketing

Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day. Here are just a few things they should thank their lucky stars for:

  • Digital transformation. Data is the fuel of AI, and marketing had very little actionable data before companies transformed all the marketing to online. B2B companies, in particular, were a marketing desert. Every company is awash in data these days and that is as much what is fueling AI in marketing as anything else. Some companies I work with, such as Converseon, wouldn’t exist without this data.
  • Moore’s law. The commoditization of computing has made AI practical. Machine learning has been around for decades, but the reason it is the flavor of the week is that cheap processors, storage, and bandwidth have enabled cloud servers to be spun up to tackle huge problems and spun down just as quickly. Without that cheap computing power, AI would be a much smaller story.
  • Open source AI tools. Free, available tools are everywhere, from the entire Python ecosystem to Google giving away Tensor Flow and Word2Vec and many other examples.
  • Marketers with vision. These are my clients, who are willing to step out in faith and try something new. Marketing wasn’t always known for adopting new technology, so this has been a huge change–and the martech startups need to hire these visionary marketers, too. Some companies I work with, such as SoloSegment, have marketing experts working behind the scenes that are just as important as their developers and data scientists.

There are a lot of other things that AI companies might be thankful for as well, because any industry this hot has a lot going right. I hope when you carve your turkey this year that you have a lot to be grateful for also.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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