Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you…
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Why you need testimonials to persuade your customers
Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to…
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Is your marketing technology strategy sole source or best-in-class?
I am more and more frequently being asked by companies to take a look at their choices for their marketing technology. Because these are large companies, they usually have a…
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Deepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
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How do marketers manage their tech stack?
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two…
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Six roadmaps multiply your exponential growth
Lesson for leaders How should you plan on having your business destroyed by Facebook‘s, Amazon‘s, and Google‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear…
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Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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Take the lead, deliver the future, and rise to the top in four stages
Lesson for leaders Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being…
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How exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
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