Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
Read MoreStorytelling
Lessons from one year of Instagram stories
As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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Tell your tech business video story with a diagram
A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram”…
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How motion in technology business videos provides meaning
“Motion provides meaning,” according to Google‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos….
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Why animation works for technology business video
Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash,…
Read MoreVern Oakley on how to make video work for your brand
Don’t you love the way an amazing movie makes you feel? I’m sure you’ve had the experience of bursting out of a darkened theater into the bright light of day…
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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
Read MorePokémon Go and the virtual future of storytelling
Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
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