This week’s guest is Vinda Souza, Bullhorn’s vice president of global communications. She leads Bullhorn’s global public relations, analyst relations, industry marketing, content marketing, social media, strategic thought leadership, events content, and…
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Dana Look-Arimoto Interview with JEM CEO Jen McClure
This week’s guest is Jen McClure, Founder and CEO of JEM, a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of…
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Ratings and reviews sites: The new B2B marketing channel
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are…
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A branding perspective – Why Nike supports Kaepernick
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize…
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Should a brand take a stand on social issues?
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
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Meet your community by hosting an IRL meetup
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
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Will growing income disparity force CEOs to re-brand?
It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018….
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Brand marketing: 4 ways businesses should be using press releases — but many aren’t
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks…
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Promotional Products Work Week
Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event…
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An apology is not enough to be forgiven
Step one after your reputation is publicly eviscerated: retain a lawyer, a crisis manager, a PR shop, and an online reputation management agency like mine, Gerris Corp. Step two: turn…
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