Public relations is about getting free attention to your message, so you’d think that paid search is the last thing that any PR person would need to care about. Paid…
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The end of public relations spam?
I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…
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Count clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
Read MorePR 2.0 in the Pharmaceutical Industry
I was honored to give the opening keynote at the 4th annual ExL Pharma Public Relations & Communications Summit. If you’re interested, take a gander at my slides on how…
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Working your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
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How can PR people Do It Wrong Quickly?
If you’re a veteran PR person who’s still chasing after those mythical reporters with a “Press” card tucked into their hat bands, how did you ever find this blog? No,…
Read MorePR Professionals Do Web 2.0
Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…
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