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How NOT to pitch a blogger

Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure,…

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Blogger outreach is scary

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….

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Do you know how to operate in public?

A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…

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