Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
Read Morepublic relations
Blogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
Read MoreHow do you get started in social media?
It’s the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
Read MoreIn social media, aspire to be reactive
Aspiring to be reactive seems to be shooting pretty low, huh? Well, if you’re on the social media sidelines, maybe it’s the best thing to try. You might be cruising…
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