Listening to Your Customers in Social Media

Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening–how your company can find out what people are saying about you online.  Time was that there weren’t any easy ways to find out what your customers were saying about you. But now your customers are talking to each other on blogs, Twitter, message boards and many other social media venues. Do you know how to listen to what they are saying? Can you tell whether they have positive or negative comments? Do you know how computers “listen” to social media? Or what the limitations of computers are? Do you know how the conversation about you compares to what they say about your competitors?

In this recorded Webinar, you’ll find out how smart companies are listening to their customers in brand new ways and starting a new kind of dialogue in social media. Small companies need to know the free ways to listen in social media, while large firms need a lot more. For them, it’s not enough to go buy a software tool, although that’s a good start. Companies with complex listening needs must understand how to gather the insights about their products in social media, but also how to distribute them and use them. In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can follow the conversation about their company, their brands, their products, and their industry in social media, and why it’s so important to do so.

Although we try to schedule each month’s Webinar at a convenient time, we know that no matter when it’s held, some of you won’t be able to make it. Luckily, we record it for you, so if you missed it, check it out below.

And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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