Trending Now

The New New Rules of Marketing and PR

David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to read it again. No, not the original–David has updated his book with a second edition that contains 40% new content, including loads of case studies and stories not found in the original edition. When the first edition came out, it was one of the first books to help veteran marketing and PR pros to understand what was happening online and how to change their thinking to adapt. But three years is a long time in this business, so it’s time to bring out the second edition.

Cover of "The New Rules of Marketing and ...
Cover via Amazon


I’ve had to update a book to a second edition, so I know it’s not easy. In fact, in some ways it is harder than writing the original book, because you must check every URL, every fact, to make sure that everything is still true. What’s more, in this business, things change so fast! When David’s book first came out, Twitter did not even exist.
Obviously, if you never read the first edition, get the second edition now. Lots of books get published, but a second edition marks a book as one that is so important that everyone in the field needs to be familiar with it. You might find yourself one of the few people who haven’t read David’s book. Don’t let that happen.
But even if you did read the first edition, check out the second edition to find out how the Air Force is using social media, what Obama’s election campaign can teach us, and what you can learn from open source marketing. And re-reading the book is a great refresher on the bedrock principles that all marketers must know to survive in our new connected world. I heartily recommend it.

Enhanced by Zemanta
Avatar

Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top