I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to…
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Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
Read MoreHow motion in technology business videos provides meaning
“Motion provides meaning,” according to Google‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos….
Read MoreUse Partnership Capitalism to raise everyone’s success, lead markets and grow profits
Lesson for leaders Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow….
Read MoreTech surrounds us, so use the best of it to succeed immediately
Lesson for leaders We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in…
Read MoreConnected Consumption is the new customer experience (CX)
Lesson for leaders Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.” Now imagine having an invisible 2-way channel inside everything that…
Read MoreTactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
Read MoreCapture the future’s biggest competitive advantage for yourself
Lesson for leaders Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows,…
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