It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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Digital marketing directions: key trends driving digital in 2017
Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even…
Read MoreGoogle “mobilegeddon” starts today — are you prepared?
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today! Literally. If your site isn’t mobile-native…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreWhy marketers need to embrace responsive design
Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That…
Read MoreIs your website mobile-friendly?
For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
Read More2 huge search marketing risks in 2012—and what to do about them
If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable…
Read MoreWhen will Web Analytics catch up with mobile usage?
A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean…
Read MoreAre you ready for auto SEO?
There’s lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren’t mobile, we are still seeing tremendous…
Read MoreWhen will U.S. mobile web usage take off?
Tim Peter has unearthed an interesting study on Web usage for mobile phones, which leads him to the conclusion that people use their mobile phones to surf the Web in…
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