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Digital marketing directions: key trends driving digital in 2017

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up?

In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. He also shows how to put those to work for your business and focuses on:

  • The emerging and core trends common across digital channels–including search, social, and content marketing–that  you need to know next year
  • How successful companies are leveraging those trends to improve their brands and business
  • Tips and techniques for staying ahead of the game all year long

Tim offers insights into the core trends shaping marketing and provides you with some simple, effective tools to stay in front, all year long. Don’t miss this special opportunity to learn some necessary skills to help you compete in the constantly-evolving digital landscape.

 

 

Tim Peter is one of our authors at Biznology.  He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web.  Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.  Tim is also President of SoloSegment, where he helps companies discover how marketing, technology, and analytics tie together to drive business results.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

MountainTop Data

SoloSegment

 

Tim Peter & Associates

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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