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Are you ready for auto SEO?

There’s lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren’t mobile, we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others. Just when you have started to adjust to people searching from their phones, I am here to ask you to get your heads around people searching from their cars. Those elaborate computers that run music and GPS systems are very close to being Internet connected. If this intrigues you, then check out my latest post in Search Engine Guide, “Are You Ready for Auto SEO?


Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Jordan

    Sounds like it will be the same as mobile search. Unless the car is in the driveway of course.

  2. Avatar Fotos

    It has a potential yes but the problem is how do you know if the visitor is using a mobile device or an actual computer? Obviously I don’t want to see mobile content on my 21″ monitor nor a full blown website on a 4″ screen.

  3. Avatar Mike Moran

    It’s a big issue, Fotos. As I pointed out in the post linked at the top of this one, a lot of people are counting activity from iPads (for example) as mobile, when most of it happens from a living room couch. Now, you can get an idea of what the device is to design for the proper screen size, but knowing if someone is actually mobile or sitting out the couch is not here yet.

  4. Avatar Truck reviews

    I think sending message with speaking to a device will be the best use of this technogy.Waiting for this technology to come with lots of interesting innovation.

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