Google “mobilegeddon” starts today — are you prepared?

Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today!  Literally.

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today.  You’re in luck if you’re on the East Coast: Google’s on PST. You might have a couple hours left.
Mobile Ready Website
Rarely does Google actually warn up of an upcoming apocalypse — but they did this time:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

say goodbye to mobile and tablet visitorsIn short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. So, you don’t have to believe me anymore, you can go down the rabbit hole, starting with these seventeen articles that will curl your toes with the reality of it all.

Your Site is Not Mobile Friendly

How do I make my site mobile friendly?

mobile-friendly site testAccording to Google, if you know the software your website is built with, go directly to the dedicated guide:

More excellent advice directly from Google that can help you avoid avoidable mistakes:


Separate is Not Equal: Go Responsive

If you run your site on Squarespace, you’re covered. Currently my corporate site, Gerris Corp,, is hosted on Squarespace and it’s surprisingly well-adapted to this update. That said, they suck at other things that I will go into as I adapt my website to be more fully-optimized to its Squarespace 7 platform home.

Otherwise, you will need to check to see if your site is optimized for mobile — according to Google — directly from Google’s mouth using their official Mobile-Friendly Test.  No matter what your developers, IT guy, web host, webmaster or technologist tells you, if your site doesn’t pass this test, you’re in imminent danger.

Unfortunately for those of you who have invested on separate-but-equal websites, a regular desktop browser-optimized website and a separate mobile website, Google doesn’t prefer this method. Good for responsive website designers like Unison but terrible for proprietary sites that have segregated their site into different domains, a for desktop-optimized content and a separate or sites for mobile-optimized content. Google really does recommend and prefer responsive website design. Want the best bang for your template/theme buck? Go responsive or go home.

Good luck, happy searching, and go git ’em, Tiger!

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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