While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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5 KPIs for analyzing the success of social media customer service
Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and…
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Simple steps to website marketing success
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing…
Read MoreChoosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
Read More12 experts define Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development and management. They are too often taken to mean any metric or data…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
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