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Choosing metrics that drive content marketing ROI

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Does the response to your content and creative move the needle? How do you choose the right Digital & Social KPIs?

pixabay-graph-business-163461_1280More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Learn practical approaches to measure the effectiveness of Content Marketing and prove results. Glen Kushner will provide a framework to measure Paid, Owned and Earned Media, and determine the impact of conversations, viral commenting and sharing, including:

  • Did you mobilize Advocates to influence other consumers’ decisions?
  • Did your content move consumers through the funnel, creating purchase consideration?
  • How did each post perform on Social KPIs, such as awareness, sentiment and intent? How does your content perform relative to industry benchmarks?

In this free 30-minute Biznology® webinar, Glen will introduce Social Metrics to track viral momentum and the response to your posts, tied to brand outcomes, as important predictors of success. This webinar will highlight limitations in Paid, Owned and Earned Media (POE) models, and share insights from industry leaders to drive breakthrough results. How can you identify winners quickly and amplify those posts with paid social? Join the webinar to get started choosing the right metrics.

Glen Kushner has over 15 years of Digital Media experience. With data-driven strategies, Glen’s focus is empowering marketers to make ROI-based decisions. Glen has worked with the most respected marketers and agencies to introduce digital transformation and analytics innovation, and prove the value of measuring intangibles, such as emotional engagement.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

 

Polygraph Media

 

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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