The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
Read Moreviral marketing
6 ways to create content that will go viral
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make…
Read MoreThe past, present, and future of content marketing- in 500 words
Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. Instead, I…
Read MoreChoosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
Read MoreUsing Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
Read More
Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
Read MoreCreating your own viral video
Perhaps you’ve heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they…
Read MoreWord of mouth for “word of mouth marketing”
I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both. The problem is that if I…
Read More
