It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if…
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Choosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
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Parse, quantify, calculate, predict: The new metrics
Anyone with agency experience will tell you how sick they are of the phrase, “It’s like comparing apples and oranges.” Why has this idiom become the standard excuse by which…
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