I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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4 fears that prevent you from starting your own business
Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of…
Read MoreTips to recruit top talent
Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring…
Read MoreNext for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read MoreWhat is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
Read MoreWhy every copywriter should understand SEO
For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something…
Read MoreSix roadmaps multiply your exponential growth
Lesson for leaders How should you plan on having your business destroyed by Facebook‘s, Amazon‘s, and Google‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear…
Read MoreTake the lead, deliver the future, and rise to the top in four stages
Lesson for leaders Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being…
Read More15% of today’s jobs will be gone by 2030
It might be time to start thinking about a career change if you are in any of these types of jobs in the global workforce. It is crazy to think…
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