This week’s guest is Jen McClure, Founder and CEO of JEM, a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of…
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Personal Branding — What is it Really?
Our latest webinar is on personal branding with expert Monique deMaio. Companies and organizations are not the only things that need strategic planning and branding—so do people. What do you want…
Read MoreThe B2B marketing ironies of our time
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
Read MoreAre marketers fueling the fake news industry?
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. Tim Peter and I…
Read MoreWhat you don’t know about ad fraud can hurt you
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of…
Read MoreAre you ready for AI in marketing?
Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence…
Read MoreKate Sweetman interview: digital disruption and reinvention
One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and…
Read MoreVern Oakley on how to make video work for your brand
Don’t you love the way an amazing movie makes you feel? I’m sure you’ve had the experience of bursting out of a darkened theater into the bright light of day…
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