Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
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Seth Moore of Overstock.com on multivariate testing
Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreEllen Corrigan of iCrossing on the basics of Internet marketing
I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important…
Read MoreJerry Nolte of IPNIC.com on the domaining industry
Internet marketing can take many forms. A few weeks ago, I had the rare opportunity get in touch with leader in the domainer industry. If you don’t know what domaining…
Read MoreByrne Reese of Movable Type on Twitter customer service
If you’re like me, all you’ve heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they…
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Matt Alland and Boris Mordkovich of SEMCompare
Internet marketing experts often advise companies to open up their marketing to embrace ratings and reviews, but the search marketing industry has been in an uproar the past few weeks…
Read MoreLars Seier Christensen of Saxo Bank on being nimble
Sure, we’ve all heard of these new born-on-the-Web banks and trading companies. They’re cool and trendy, but surely no old-style bank could be like that, right? After all, we all…
Read MoreSteve Mann of SAP on social media
Social media is taking off, and marketers are sitting up and taking notice. Small companies have stolen most of the headlines with viral marketing, possibly because small businesses are always…
Read MoreRonny Kohavi of Microsoft on controlled experiments
Regular readers know how much I care about experimentation in marketing. Seth Godin is starting to call this “layering” and it’s at the heart of my book, Do It Wrong…
Read MoreVishen Lakhiani of MindValley on the top blog stories
Typically, a new communication tactic emerges before anyone knows how to measure its value, and blogs have been no exception. You can look at your Technorati rank, or use FeedBurner…
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