When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
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Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
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3 marketing lessons learned from home improvement bloggers
Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
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Digital maturity — ideal state
When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” The fact is, a complete digital…
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4 fears that prevent you from starting your own business
Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of…
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Email marketers are from Mars, email consumers are not
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here, along with my other…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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Deepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
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Digital marketing tips for start-ups in 2018
Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. All of…
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Are marketers fueling the fake news industry?
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. Tim Peter and I…
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