How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
Read More
Going Digital in a Pandemic: The Data Tells the Story
I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them…
Read More
SearchChat Podcast: Cookies are Dead. Now What?
Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption…
Read More
SearchChat Podcast: A Data Backlash Is Coming
There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the…
Read More
SearchChat Podcast: Personalization–Meeting Customers in the Moment
Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to…
Read More
SearchChat Podcast: AI Goes Back to the Basics
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is…
Read More
Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information…
Read More
Are you consulting your database of intentions?
Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of…
Read More
Does your AI need a personality?
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
Read More
The AI genie is not going back into the bottle
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we…
Read More
