Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
Read MoreWhat’s Google’s strategy?
Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…
Read MoreAnother book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
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Big site/big brand search engine marketing
What makes big sites and big brands so much harder for search marketers? Usually marketing of all kinds is easier for larger companies, but search marketing is different. This presentation…
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Big company and big site search marketing
Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we are all going to code our…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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