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What’s Google’s strategy?

Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…

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Another book review

I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…

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Branding Tactics for Search

Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…

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