Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind…
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Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read MoreMake your life easier with social media marketing tools and apps
It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about…
Read MoreInternational SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
Read MoreHow motion in technology business videos provides meaning
“Motion provides meaning,” according to Google‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos….
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