In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence,…
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Must-attend B2B marketing conferences for 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
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Top 15 Online Marketing Tips and Tricks for Small Businesses
The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful…
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SearchChat Podcast: Customer Intent is New Again
Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally…
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The Power of Video for Marketing to Millennial Decision-makers
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on…
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Does Your Website Architecture Hold Up?
House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation…
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6 Learning Techniques and Tips for Digital Marketers to Stay Ahead of the Curve
Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated…
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5 Reasons Why Digital Marketing is a Necessary Tool for Small Business Growth
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising…
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The Holistic Communicator. Yes, It’s “A Thing”
Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? According to Amy Segelin, partner at…
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SearchChat Podcast: Is AI Bigger than the Internet?
In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23%…
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