Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for…
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Will AI Kill Emotion in Marketing?
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that…
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The Increasing Complexity of Doing Business in China
“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his…
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What We Can Expect From Generation Z and Implications For Brands
We have heard a lot about Millennials (i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation…
Read MoreTop Tips for Beginner Bloggers
So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways…
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AI and … Pizza?
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza…
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SearchChat Podcast: How Facebook Got Sent to App Jail
Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate. They made available an app…
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Getting Content Marketing Right: An Interview with Hayley Nelson
Everyone is talking about the importance of content marketing, but it’s rare to find someone who can articulate both the why and the how of the discipline. Hayley Nelson is…
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How Technology Improves Workplace Productivity
It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency…
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2019 Themes in Digital Marketing
This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about…
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