In honor of World Backup Day on March 31st, we want to take a moment and remind you of how important it is to back up your data. While backing…
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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
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Human Centered Marketing
I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in…
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Are You Considering Behavior-based Personalization?
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At…
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What Every Non-Technical Marketer Needs To Know About SEO
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites….
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Employee Advocacy and Executive Social Activation: Better Together
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or…
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SearchChat Podcast: Own, Don’t Rent your Data
The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between…
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Introducing the New Biznology
We are very pleased, honored, and excited to announce the launch of the new Biznology. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day…
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Pi Day and How to Make Your Digital Metrics Tasty
As marketers, it’s particularly important that we pay attention to the numbers that identify when our campaigns and our content deliver for our customers and companies alike.
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Tempted to Play an April Fool’s Joke? Ask Yourself These Questions
From T-Mobile’s Sidekick shoe-phone to Scope launching bacon-flavored mouthwash, April Fool’s Day pranks are as a part of western capitalism as limited time offers and celebrity endorsements. But are they…
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