Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are…
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The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
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Ten Self-marketing Tips for Undergrads
I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work…
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Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
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What We Can Learn From Facebook’s Privacy Mess
I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. That means I spend lots of time working with — and worrying about —…
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How to Choose the Right Social Media Channels for Your Business
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to…
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Search Failure: You Can’t Stop Talking About It
Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders,…
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SearchChat Podcast: How Marketers Can Use Data to Keep Your Seat at the Table
There’s major power for automation within marketing, and not everyone is harnessing it. In this episode of SearchChat, Steve Zakur and I ask: how can CMOs use both automation and…
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Using Online Video to Support Inside Sales
A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have…
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How to Build a Content Strategy that Delivers Results
More than 60% of businesses are investing in content marketing. Why? Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can…
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