Persuading your web users to convert is always job one for a digital marketer, and there are plenty of weapons that digital marketers have at their disposal. Better targeting, A/B…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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How to Increase Conversions by Providing an Excellent Customer Experience
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. It’s the hand-written note…
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Companies that Avoid Change Management, Eventually Change Management
Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think…
Read MoreBad News and Your Brand
During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone just admit to…
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What is GDPR and Why Does It Matter?
Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you…
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Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future
We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased…
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7 Ways to Prevent a Data Leak in Remote Teams
The latest Gallup State of the American Workplace report reveals that the number of employees who spend upwards of 80% of their time working remotely is approaching 50%. In addition…
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Why Customer Experience Matters Most for B2B Marketers
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional…
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SearchChat Podcast: Making Data-Driven Marketing More Human
It’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It…
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