Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has…
Read More
Uncategorized
Improve your content for website search
Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization…
Read More
10 tips for creating effective business reports
An efficient business report is crucial for any successful project. You may work hard and have awesome achievements. However, if you want the results of your work to be appreciated…
Read More
Timing is everything in social media marketing
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News This isn’t…
Read More
4 Ways to reduce small business debt
Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a…
Read More
Keeping up with ABM: Tips from the FlipMyFunnel conference
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here, for example. …
Read More
Meet your community by hosting an IRL meetup
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
Read More
The how and why of mini-sites for content marketing
Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence….
Read More
How to win friends and influence influencers
As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing…
Read More
How to make interactive video for free
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer,…
Read More
