Having trouble measuring the success of your corporate Web site’s search engine? Avi Rappoport of Search Tools Consulting told the attendees at the Enterprise Search Summit what to do, in…
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What is your web site’s goal?
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on…
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Counting what counts
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…
Read MoreWhat Else Are Searchers Thinking?
At Search Engine Strategies in Toronto, Chris Sherman of Search Engine Watch moderated this forum on what searchers think and do while they are searching. Gord Hotchkiss made a similar…
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