Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
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Understanding consumers
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…
Read MoreCase study in data-driven B2B customer acquisition marketing
My new book, B2B Data-Driven Marketing: Sources, Uses, Results, is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of…
Read MoreContent meets the B2B buying process (1 of 2)
Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But…
Read MoreSurvey says: ANZ Companies use social media for business
Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and…
Read MoreGoogle “mobilegeddon” starts today — are you prepared?
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today! Literally. If your site isn’t mobile-native…
Read MoreThe business of data
Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so…
Read MoreIncreasing your content marketing reach
If a tree falls in the forest … We all know how that one ends, and we all hope that there’s always someone around to hear and see our great…
Read MoreToday’s big branding issue: What should companies stand for?
The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has…
Read MoreEssential SEO advice directly from Google
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011,…
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