How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of…
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Why marketers should question what their job really is
I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” It’s not any one…
Read MoreThe benefits & impact of simplicity: a case study
As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level…
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France’s Google is different than ours
I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. As part of that trip, I brought my unlocked Google…
Read MoreLink Building: Past, present, and future
The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving…
Read MoreIs your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken…
Read MoreWhere is B2B data-driven marketing headed?
Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new…
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How your legal team might be making social media MORE risky for your company
They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like…
Read MoreTwo more Google Webmaster Tools tips and tricks
Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. I saved the best for last. If you have been…
Read More5 Brain hacks for more powerful copy
Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you…
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