With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t…
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Increasing engagement in content marketing
Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people….
Read MoreStop trying to win the content marketing war with volume
I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like…
Read MoreContent meets the B2B buying process (part 2 of 2)
5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage and Buyer’s Needs Creditability…
Read MoreSocial media monitoring: why it’s a must
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0,…
Read MoreYou can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
Read MoreUnderstanding diversity in the workplace
Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more….
Read MoreHow much does customizing your marketing technology cost?
I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing…
Read MoreAre you thinking clearly about the search ranking algorithm?
Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while…
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Task management is time management: 3 tools that work
Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better…
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