Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since…
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The dirty little secret some SEO companies don’t want you to know
Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you…
Read MoreDon’t make it so difficult to get directly in touch with you
Summary: even if you and your staff really hate having your inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as…
Read MoreWhat does Ricky Bobby know about SEO? 31 stats
“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the…
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7 ways to use bloggers in your content marketing strategy
If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following…
Read MoreDoes advertising or engagement build stronger brand equity among Millennials?
The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new…
Read MoreLessons from marketing leaders who took big risks
Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – http://www.marketinghalloffame.org/. Last year, I was humbled when attending the first ever inauguration of…
Read MoreSearch isn’t about search anymore, it’s about social
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private…
Read MoreWhat have you learned from Mobilegeddon?
What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize…
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What does it take to launch a link building campaign?
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through…
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