OK, I’ll admit it. I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI…
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C-Suite Corner
The Importance of Focusing on Black Health and Wellness for 21st Century Leaders
Black Health and Wellness is the focus of Black History Month in 2022. When most think about health and wellness, the focus is on traditional western medical approaches. But, Black…
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I’m Here Because I Am As Good As You
This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace, highlights the findings of research conducted by Wharton scholars in their 2021 report…
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Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
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Hopes, Dreams and Fears for 2022
The beginning of a new year is a perfect time to reflect on hopes, dreams and fears for the future. This is especially true, given the last couple of years…
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Ask, Listen and Evolve: Be The Culture That You Value
This week’s featured article is 5 Questions Every Manager Needs to Ask Their Direct Reports, from the Harvard Business Review. Increasing numbers of workers continue to opt out of existing…
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Educating Your Stakeholders on the Why and How of What You Do
It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to…
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Our Favorite ESG Stories of 2021
From the COVID-19 pandemic to the climate crisis, 2021 brought a continuation of many of the challenges that arose in 2020. But while our challenges reached new heights, we watched…
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Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022
I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we…
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Privacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
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