I recently enrolled in a 10-week, virtual, professional development/certification program for coaches called Arts Based Experiential Learning (ABEL). The program aims to strengthen key leadership and innovation skills such as…
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Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Book Review: Suddenly Hybrid Provides Good Advice on How to Manage Our New Way of Meeting
Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual, titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It should be required reading for…
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B2B marketing is all about leads. So why bother with branding?
OK, I’ll admit it. I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI…
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The Importance of Focusing on Black Health and Wellness for 21st Century Leaders
Black Health and Wellness is the focus of Black History Month in 2022. When most think about health and wellness, the focus is on traditional western medical approaches. But, Black…
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I’m Here Because I Am As Good As You
This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace, highlights the findings of research conducted by Wharton scholars in their 2021 report…
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Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
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Hopes, Dreams and Fears for 2022
The beginning of a new year is a perfect time to reflect on hopes, dreams and fears for the future. This is especially true, given the last couple of years…
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Ask, Listen and Evolve: Be The Culture That You Value
This week’s featured article is 5 Questions Every Manager Needs to Ask Their Direct Reports, from the Harvard Business Review. Increasing numbers of workers continue to opt out of existing…
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Educating Your Stakeholders on the Why and How of What You Do
It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to…
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