Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.
Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2C.
I hope you’ll join me next Tuesday, June 14, 2016, for a free 30-minute webinar in which I’ll quickly lay out not only why email marketing still matters, but what you can do to maximize your email marketing’s effectiveness. You can register for the webinar here. [Video of webinar is here.]
We’ll cover:
- the benchmarks to watch and the benchmarks to ignore,
- the kinds of personalization that encourage engagement,
- the technical aspects you have to pay attention to,
- avoiding the dreaded spam tag,
- and thoughts on building your list.
Here are a few quick tips to whet your appetite:
- The average office worker gets 121 emails per day and spends as much as 6.3 hours each day checking his personal and business messages. (Digital)
- Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. (Lyris Annual Email Optimizer Report)
- Emails with social sharing buttons increase click through rates by 158%. (Nonprofit Hub)
- The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)
- If an email does not display correctly, 71.2% will delete it immediately. (BlueHornet)
Tip of the hat to Outbound Engine for their article gathering these – and other – email marketing stats.
Looking forward to seeing you next Tuesday! [Video of webinar is here.]
