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If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

You’ll find out how to maximize your time and efforts on search marketing in 2018. The key is knowing how to do less and focus on your core channels. You’ll also see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost.

In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.


Garrett Mehrguth is the CEO of Directive Consulting, an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land, Salesforce, Search Engine Land, Search Engine Journal, Moz, Convince and Convert, Wordstream, and more. He speaks at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and more.

Thanks to all our sponsors!

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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