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4 ways a website redesign can improve your digital marketing NOW

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing.

  1. A Fresh Look Can Attract New Visitors

Since you only have seven seconds to capture a visitor’s attention, you’ve got to ensure that your site is visually engaging. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. There are plugins, widgets, and other tools that make it easy to:

  • Get email signups
  • Share your social media stream
  • Navigate to specific content
  1. Being Mobile Friendly Helps You Reach More Potential Customers

Because a large number of people are accessing your website from a phone or tablet, it is absolutely essential that your site is mobile friendly. Older websites render oddly on smaller screens, while responsive design fits the site to the screen or uses a modified version for mobile devices.

When people find it easy to navigate your site on mobile devices, they’re more likely to spend time (and money) there.

  1. Videos on Your Site Can Appeal to Your Audience

Leveraging different content marketing features on your site, including effective video marketing, can boost your web traffic. Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies.

  1. Your Website Ties in With Other Marketing Initiatives

When your website looks good, your marketing elsewhere is more successful. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Probably not.

On the other hand, if your website looks great, everywhere that you’re promoting your site will get more clicks and conversions to sales.

Easy Redesign Elements to Start With

You might not need a complete website overhaul. Start with one small tweak, and wait a few weeks to see if you notice a change in traffic and conversions. Then move on to the next tweak. Adding an additional webpage with new features to promote a product or sale is a great way to determine which look and which features work with your target audience… and which don’t.

Call to Action: This is the copy that spurs visitors to take action. Some examples include:

  • Subscribe to our emails for savings
  • Click here to book your free consultation
  • Download our whitepaper here

Web Copy: The copy on your website should speak exactly to the customer you’re trying to reach. Make sure to use keywords that you want to be found in search results for, but stick to one or two keywords per page.

Blog: If you don’t have a business blog, this is an easy fix. Publishing regular content that your audience cares about is a great way to drive traffic.

Images: Using quality images of both your products and stock photos can attract more people to your site and keep them there longer.

Remember: your website is like your welcome mat to the world. Make sure it’s warm and inviting so that people who click to your site actually want to spend time there.

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Megan Totka

Megan Totka is a freelance writer, business expert and consultant. She was the marketing & editorial director at ChamberofCommerce.com for over a decade. As a business expert, she specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing business advice. She has significant experience with the topic of business marketing, and has spent several years exploring topics like copywriting, content marketing, list building, social media and any hot topics to help businesses run their business successfully. When she's not writing articles to educate businesses on the vast importance of building up their web presence, she likes to keep her finger on the pulse of the latest small business products, services, apps and other reviews. With a strong suit for managing business partnerships and developing partner relations, she often cultivates topics around the partnerships she's established by reviewing and highlighting what makes each business unique. She prides herself on keeping up with the diverse variety of services each business specializes in to spotlight new offerings.

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