Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to…
Read Moresocial media marketing
Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
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Human Centered Marketing
I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in…
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Doing Social Media Right as a Marketer
Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that…
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Four Digital Marketing Trends to Use This Holiday Season
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else…
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On the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
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Timing is everything in social media marketing
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. I’m Only Talking About Sharing News This isn’t…
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Are you missing these Facebook features for marketers?
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may…
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You should consider doing a reddit IAmA or reddit AMA
While reddit is the elephant in the room of social media marketing, it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned,…
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5 KPIs for analyzing the success of social media customer service
Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and…
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