More than 80% of B2B marketers think their lead nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. Social media, personalization…
Read Moresocial media marketing
Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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10 B2B Marketing Trends to Watch in 2022
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into…
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Social Media Strategy is a Game of Niches
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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Clubhouse and social audio platforms come with security risks
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is…
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Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry
In this episode of her Settle Smarter podcast, Consultants Collective member and executive coach Dana Look-Arimoto interviews our own Adria Barich, Biznology editor and Consultants Collective associate. In just the…
Read MoreBusting the Top 5 Social Media Myths
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
Read MoreShould You Advertise on TikTok?
The following is a sponsored article from our partner, GaggleAMP You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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