Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
Read Moresales funnel
From leads to longevity: 2 ways to move leads down the sales funnel
You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those…
Read More
How to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
Read More
Is your brand making maximizing interest from potential customers?
In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand…
Read MoreAre your marketing personas your sales market segments?
Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how…
Read MoreWhy email marketing still matters–and how to make it work
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like…
Read MoreWhy SEO is just the start for digital marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first…
Read MoreSegmenting Your Content Marketing
This webinar is about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps…
Read MoreThe Top 10 Tricks for Sales Lead Generation
Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified, and the process of how to qualify them. The…
Read More3 Tips to Help Content Marketers Understand Sales Cycles
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the…
Read More
