Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
Read Morereports
What your social media marketing consultant will never tell you
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
Read More
How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
Read More
Convert articles and blog posts to video
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should…
Read More
How to triple your digital marketing results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on…
Read More
10 of LinkedIn’s welcome new features
In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the…
Read More
Successful digital marketing means setting your priorities
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company…
Read More
Lead exponential digital growth through publishing and advertising
Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
Read More
SEO for site acquisitions
Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to…
Read More
How customer values are transforming brands today
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that…
Read More
