The ultimate goal of any business is profitability. The profit motive is what fuels companies. From market research to customer segmentation to product development, entrepreneurs engage in different activities to…
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Artificial intelligence: man with machine
In my last Biznology post, Man versus machine, I discussed how advances in AI are feeding a growing fear that machines may soon be doing our jobs better than us,…
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Where to start your B2B video marketing project
Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to…
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Meet more new clients with these 8 tactics
For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. Today you have to find and woo strangers–get…
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Tactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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How to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
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Why you need a strategic approach to your LinkedIn network
Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many…
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Read this article before you start a social media program
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half…
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Ten tips for customer reactivation
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
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Why most B2B social media programs fail to generate real leads
If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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