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How to influence the purchase decisions of your target market

The ultimate goal of any business is profitability. The profit motive is what fuels companies. From market research to customer segmentation to product development, entrepreneurs engage in different activities to make sure that they will reach their financial objectives. To do this, it’s important to influence customers so that they will make a purchase decision that favors the business.

Be innovative

It’s important for a business to value innovation, which will be critical in gaining ground above the competition. By offering more innovative products and services, you can influence the minds of your customers. Work with companies like Vivaldi Group and they will help your company to be more innovative, which, in turn, can bring incremental growth to your business.

Use social media

The best way to influence your consumers is to take advantage of effective marketing tactics and this would include the use of social media, such as Facebook, Instagram, and Twitter. According to a report from Deloitte, 47% of millennials and 19% of people from all age groups say that social media influenced their purchase decisions. It’s a part of the shopping process. Therefore, for businesses, they must strengthen their presence in these platforms.

Practice reciprocity

This is one of the psychological triggers that can help in winning sales and influence customers. The principle of reciprocity states that when you are given something, you must be compelled to give something in return. With this, businesses can provide samples and freebies to be able to entice buyers to purchase their products.

Price it right

It’s also critical to pay attention to your pricing strategies to be able to influence purchase decisions. If the price is too low, customers can associate it with low quality. On the other hand, if the price is too high, you can be eaten whole by your competitors. You should do your research so that you will be able to find the perfect price point for your products and services.

Establish authority

Especially if your business utilizes a social media platform, one of the best ways to achieve authority is to rank first in search engine sites. To add, you should also build your social media accounts and gather as many likes as possible. Social proof and testimonials are also a great way for you to be seen by the customers as the authority in the industry where you belong.

Appeal to emotion

Customers are not only logical in their purchase decisions; they can also be emotional. According to Entrepreneur, an effective marketing strategy appeals to emotions instead of reasons. You need to establish value, alleviate psychological pain, and eliminate regret. You must be personal in your marketing initiatives. Make customers feel something in their hearts!

To influence your customers to make a purchase, follow the tips that have been mentioned above. By doing these things, it will be easier to compel your target market to make an action that will be favorable for your business, specifically for your sales.

Michael Peggs

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany, and Business Insider, as well as a podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.

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