Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
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Your experience and qualifications are not differentiators!
I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned…
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Why most marketers should ignore A-List bloggers
Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It does seem tempting. And it…
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New York Times: All’s fair in love and marketing
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd). I have done a cursory read and…
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Creating great content for content marketing: Don’t overthink it
Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they…
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The law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
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Tweet like Guy Kawasaki for Twitter success
People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’…
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10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
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Facebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I…
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Images are now mandatory in social media content
I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s…
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