This week’s featured article is 5 Questions Every Manager Needs to Ask Their Direct Reports, from the Harvard Business Review. Increasing numbers of workers continue to opt out of existing…
Read MoreNew York Times
How the Pandemic Changed the Way Americans Spend Their Time
The New York Times article More phone calls, less shopping: how the pandemic changed American lives, down to the minute examines data from the American Time Use survey to show the changes in how…
Read MorePokémon Go and the virtual future of storytelling
Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
Read MoreYour experience and qualifications are not differentiators!
I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned…
Read MoreWhy most marketers should ignore A-List bloggers
Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It does seem tempting. And it…
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New York Times: All’s fair in love and marketing
BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd). I have done a cursory read and…
Read MoreCreating great content for content marketing: Don’t overthink it
Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreTweet like Guy Kawasaki for Twitter success
People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’…
Read More10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
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