So much has happened over the course of my one-month hiatus…2020. Well, what can I say? There continues to be no shortage of surprises or superlatives to attach to this…
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Ten Self-marketing Tips for Undergrads
I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work…
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Things to look out for while raising funds for your business
Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups…
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10 of LinkedIn’s welcome new features
In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the…
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Why walking meetings can be wonderful at work
This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings,…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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Knowledge management in the age of social media
Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
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Better built than bought – how to build your email marketing list
Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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