This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read Moremarketing
Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read More
Online Engagement is about the trip not the car
Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
Read MoreDoes agile marketing need to include technology?
Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app,…
Read More
Visitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
Read MoreHow not to suck at marketing
Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the…
Read More
ManageFlitter is my favorite follow/unfollow Twitter tool
ManageFlitter must have read my article from last week and they came back to me with a solution. I suggested that nobody offered a web service that allowed Twitter marketers to…
Read More
Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read More5 do’s & don’ts of B2B lead qualification
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that…
Read More
